Work with Us: Marketing and Membership Coordinator

Job Title: Marketing and Membership Coordinator

Organization: Cornwall Association of Tourist Attractions Limited

Location: Cornwall, United Kingdom

Job Type: Flexible, 16 hours per week, with potential for occasional additional hours

Pay: £16.72 per hour

About Us:

The Cornwall Association of Tourist Attractions (CATA) Ltd is a dynamic organization representing a diverse range of leading tourist attractions throughout Cornwall. We are dedicated to promoting and preserving the rich cultural and historical heritage of Cornwall while enhancing the visitor experience. CATA members include museums, heritage sites, gardens, theme parks, and more.

Our strategic aims are: To promote the best visitor experiences in Cornwall; To act as a collective voice for our member attractions within the industry; to provide a supported and trusted network for tourist attractions in Cornwall.

We are seeking a motivated and creative Marketing and Membership Coordinator to join our team and contribute to the growth and success of our association.

Position Overview:

As the Marketing and Membership Coordinator, you will play a crucial role in driving CATA membership engagement, assisting the board of directors with admin tasks and promoting member attractions as a premier tourist destination.

You will collaborate with member attractions, manage marketing initiatives, and oversee membership administration to ensure the continued success of CATA.

This is autonomous role where you will be expected to pro-actively manage your workload and direct your time.

Key Responsibilities:                                                                         

1. Marketing Strategy: Develop and execute comprehensive marketing strategies to promote member attractions and Cornwall as a whole. Assist with market research. Create engaging content, including social media posts, newsletters, and press releases.
2. Membership Growth: Attract new potential members and retain existing ones by showcasing the benefits of CATA membership. Manage the membership application process, onboard new members, and maintain accurate records.
3. Member Engagement: Foster strong relationships with member attractions. Provide support, resources, and marketing assistance to help them thrive. Organize quality inspection visits and collate feedback. Organize regular meetings and workshops for members.
4. Promotional Materials: Create and distribute promotional materials, brochures, and digital assets to support member attractions and the county.
5. Events and Collaborations: Organize and participate in industry events, workshops, and trade shows. Collaborate with partners, tourism organizations, and local businesses to enhance the visitor experience in Cornwall.
6. Digital Marketing: Manage the association’s website and social media accounts. Develop and execute online marketing campaigns to reach a wider audience and increase engagement.
7. Analytics and Reporting: Monitor the effectiveness of marketing initiatives using analytics tools. Provide regular reports and recommendations for improvement.
8. Budget Management: Ensure marketing and membership activities are within budget constraints. Track expenses and allocate resources effectively.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Previous experience in marketing, membership management, or tourism promotion is preferred.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and social media platforms.
• Excellent organizational and project management skills.
• Creativity and the ability to think outside the box to promote member attractions.
• Knowledge of Cornwall’s tourist industry is a plus.
• A passion for promoting tourism and preserving cultural heritage.

Application Process:

Interested candidates are invited to submit their resume, a cover letter outlining their qualifications and why they are interested in the role, and any relevant portfolio or work samples to [email protected] .

Please include “Marketing and Membership Coordinator Application – [Your Name]” in the subject line. Applications will be accepted until 18^th of October 2023.

The Cornwall Association of Tourist Attractions is an equal opportunity employer and encourages candidates from all backgrounds to apply.